Brand Strategy · 2 min read
Your website is not your brand
Redesigns are the most common response to a brand problem and the least likely to fix one. A look at what the website can and cannot carry.
Journal
Thinking out loud.
Arguments we have had with ourselves, written down. Mostly about brand, and about why most of what gets called strategy is decoration.
Business · 1 min read
What high-ticket clients actually look for
Buyers spending serious money are not scanning for polish. They are looking for evidence that you have done this exact thing before.
Design · 1 min read
The case for boring consistency
Brand systems fail in the gap between the guidelines and the Tuesday afternoon deadline. Designing for that gap is most of the job.
Design · 1 min read
Motion that earns its weight
Scroll animation is the easiest way to look expensive and the easiest way to lose a customer. The difference is whether it carries information.