Selected work

The work is the argument.

Strategy you can point at. Every project here started with a decision about positioning, not a mood board.

ZOR Sports · Sports Equipment · E-commerce
Ten rackets, one decision
A padel equipment brand with ten near-identical-looking rackets, restructured so a buyer can find the one that fits them without needing to already know the difference.
QuadraPlus · Professional Training & Certification
Credentials that had to look the part
Crafted Fibers · Sustainable Fashion
Stitching Sustainability: Crafted Fibers’ Blueprint for Ethical Luxury