Cats Learning Centre · Early Education · 2023
Forty seats, and the parents to fill them
A preschool moving parents toward modern play-to-learn methods, with a goal of filling 40 seats - enquiries rose by 1,133%.
The challenge
Cats Learning Centre wanted to help parents of toddlers and preschoolers move toward modern, play-to-learn environments and techniques through its programmes, and to fill 40 seats doing it.
Our approach
We wrote an ad strategy that set out how we would test and experiment, how the budget would be allocated, and how retargeting and remarketing would work. The creative spoke to parents directly: every child learns differently, and we are here for yours. We found the most profitable traction channels and deployed the ads with ongoing analysis.
The outcome
Enquiries from 37 interested parents.
Focus
- Advertising Strategy
- Copywriting
- Creative Production
1,133%
increase in enquiries — 37 interested parents
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