Easy Eats · Food & Beverage · 2021
A cloud kitchen people wanted to order from
A cloud kitchen with no shopfront to stand on, given a brand strong enough to do the job - and more than ₹1 lakh in revenue in its first 10 days.
The challenge
A cloud kitchen has no dining room, no street presence and no décor to do its talking. Easy Eats wanted to position itself in the market and recreate the food experience entirely through its brand.
Our approach
We built the identity around a single hand-drawn "e" that scales from the full Easy Eats wordmark down to a stamp and a lone mark, so it works on a fries carton, a cup or a sweatshirt. Packaging, merchandise and a social presence followed, with content written to sound like the kitchen itself - irreverent, specific, and about the food.
The outcome
A recognisable brand that set Easy Eats apart from its competition, with precise customer targeting driving social impressions and healthy community engagement, online and offline.
Focus
- Brand Strategy
- Identity Design
- Content Marketing
₹1 Lakh+
in revenue within 10 days of launch
One mark, every surface
For a delivery-only brand, the packaging is the restaurant. The mark had to hold on fries cartons, cups and bags, on social posts and on a sweatshirt, so it was designed as a responsive system rather than a single logo.
Community work went offline too, with a "take what you need, give what you can" poster campaign.
“I cannot begin to emphasize on how much Redendron's contribution has been impactful on building my brand Easy Eats. Before starting with my cloud kitchen, Easy Eats, I was unsure of how my brand's going to look like and how am I going to put my voice to the audience. But after working with Red, things got way easier and in fact, their impact is still in function, actually, it always will be. Their work is class apart. Their method of studying the subject of the matter in the root level, not just the surface - is something that I find really commendable. They are think-tanks too. So whoever chooses to work with them or get their work done, be assured to land with the best results. I have seen Redendron evolve through time and they are better than ever before. My best wishes to Team Red.”
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