Pure Sikkim · Travel & Tourism · 2022
Experience Sikkim like never before
A travel agency looking to stand out in Sikkim’s hyper-competitive tourism industry, given a brand strategy and identity to build on.
The challenge
Pure Sikkim was a travel agency in one of the most crowded categories in the state. To stand out, it needed more than a new logo: a clear reason to be chosen over every other agency selling the same mountains.
Our approach
We developed a brand strategy to differentiate it from competing agencies, and an identity and guidelines to carry it consistently - from the mountain mark to signage and screens.
The outcome
A solid brand foundation and an ongoing go-to-market strategy.
Focus
- Brand Strategy
- Brand Identity
- Brand Guidelines
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