Sikkim State AIDS Control Society · Public Health · 2021
Breaking the stigma
A public-health body cutting through online noise to raise awareness about AIDS and drug abuse, and reach the people who need help.
The challenge
The society needed to break through the online noise to spread awareness about AIDS and drug abuse, and to reach those in need - with a visual identity that was not speaking to the younger audience it most had to reach.
Our approach
We rebranded the society to resonate with a younger audience, rebuilt its website around its programmes, and planned a content strategy for awareness about AIDS and drug abuse.
The outcome
Increased participation in online and offline awareness programmes, and campaigns that were easier to run.
Focus
- Brand Identity
- Website
- Content Strategy
Next
